01842 764 467
2 Fison Way, Thetford, Norfolk, IP24 1HT


Find out more about our growing business

Semalease UK LTD was launched in February 2004 becoming part of the Ames Motor Group of companies. Based in Thetford, Norfolk we have a long standing relationship with the local community dating back to the 1980’s and pride ourselves on being a local employer.

From modest beginnings supplying vehicles via the MG Rover car leasing plan facility, we now boast a fleet in excess of 3,500 vehicles, and have now successfully supplied in excess of 36,000 vehicles nationwide to date.

With over 3,500 cars in the Sema Lease UK LTD fleet, we offer vehicle solutions for a wide range of customers from private individuals, to Large multinational corporations (Please see our customer section for more info).

Meet our Team

Richard Ames

As founder and CEO of the Ames Motor Group, Richard has complete oversight of all business aspects within the group. Richard has spent his whole life in the motor trade and is always looking to develop the company further.

Away from work, Richard is a very keen equine enthusiast and owns multiple horses and also likes to ride when possible.


Richard Ames
Group CEO
Tony Hare

Tony is the driving force behind the business. Overseeing all day to day operations, formulating purchasing and disposal strategy, Pricing and staff wellbeing. 

Tony has recently taken up golf and enjoys socializing with friends outside of the office. 

Tony Hare
Sales & Marketing Director
Graham Baalam

As Financial director for Semalease and co business owner, Graham’s role is to oversee the accounts team on a day to day basis and to ensure full financial compliance. Graham also heads up the funding aspect of the business, liaising with all funding sources.
In his spare time Graham enjoys playing golf and is a keen Real Ale enthusiast.

Graham Baalam
Group Finance Director
Beccy Heffer

Beccy is the main point of contact for all vehicle administration. Beccy oversees the admin team and ensures that all documents and client correspondence happen without delay. 

Beccy has worked for Semalease since the company’s inception in 2004 and enjoys Holidays and spending time with her Family outside of work. 

Beccy Heffer
Head of Vehicle Administration
Carl Munford

Carl joined Sema Lease in December 2005 after graduating from university.  He is the main contact for vehicle returns and acts as administrator for new vehicle contracts.  

Outside of work, Carl is a film fan, budding astronomer and campanologist.

Carl Munford
Fleet Administration
Tom Hare

Tom is an integral part of the Sema team. Joining from the auctions section of the industry. Tom has a wealth of knowledge both in Sales and Marketing of used Fleet car stock and is the first point of contact for all Dealer groups. 

Tom is passionate about live music, Liverpool FC and enjoys Skiing. 

Tom Hare
Fleet Sales Manager
Tamara Jones

Tamara has worked for The Ames Motor Group since 1998 works as part of the Accounts team. Tamara is responsible for processing all financial records and ensuring customers payments are collated in a timely manner. 

Outside of Sema, Tamara is married with a teenage son, and enjoys gardening and sewing.  Also volunteering for a local charity shop – Sue Ryder.

Tamara Jones
Fleet Finance Administrator
Michelle Richards

Michelle joined Semalease in 2009, works in accounts and is responsible for helping to maintain the Semalease accounts on a day to day basis, she also oversees the associated company accounts.

In her spare time, Michelle enjoys running and spending time with her young family. 

Michelle Richards
Fleet Finance Administrator
Tom Ames-Waller

Tom joined Semalease in Jan 2018 coming from a Facilities management background. Tom looks to be the main contact point for all manufactures and implementing new vehicle purchasing strategies. Tom also has a role within the wider group for overseeing compliance. 

In his spare time, Tom enjoys playing Golf and spending time with his young family.

Tom Ames-Waller
Head of Procurement and Business development
Ken Townsend

Ken assists with delivery of vehicles to end users, liaising with logistics partners and oversees the valeting team.

Ken enjoys woodwork in his spare time and also runs a very successful gymnastics class.

Ken Townsend
Vehicle Logistics specialist
Nigel Street

Nigel heads up the vehicle logistics team, ensuring that all vehicles reach their desired location in a timely manner. Nigel also schedules large scale deliveries for our Multi-car end users. Nigel also runs our local rental car business – Easy Fleet. 

Nigel Street
Vehicle Logistics Manager & Head of Easyflee
Interested in joining our team? Please send a CV through to: [email protected]

Our Values

At Semalease we take pride in being Small enough to care, but big enough to matter. We act with openness and integrity, all the way from purchasing our lease vehicles, through to the end user and always offer complete transparency on how we operate. We continue to strive for better deals for our customers in both value and product variation and we always listen to our customers feedback.

Sema Lease

Our Customers & Partners

SIXT Car Rental
Rent a Car
Auxillis Accident Repair Centres
Accident Services to Motorists
New Zealand
Eventing Team
Mark Blundell
Former Formula 1 Driver
Holden Group – Norfolk
Based Vehicle Dealership
British Car
Rymans – The UK's Leading Stationery
Supplier of Home and Office
Accident Management

Our Awards & Testimonials

Semalease UK LTD has been awarded several awards over the years:

Recently acknowledged by Plimsoll Business Intelligience as the 45th largest company in the UK Contract Hire Industry

Daily Telegraph and the London Stock exchange as One of the top 1000 fastest growing SME companies out of 4.5 million in the UK.

Don’t take our word for it, here are what some of our customers have to say about us:

“Having worked with the team at Sema Lease for a number of years, I have always been more than happy with their overall service and delivery. Their team make the whole leasing process completely seamless and I would have no hesitation in recommending them.”

Mark Blundell, former Formula 1 driver and CEO at MB Partners

“My day job sees me on the move an awful lot travelling from event to event all around the country and with the help of Sema Lease, this has not been a concern of mine in the last two years. They understand that the requirements of a professional sportsperson are full-on and as such, always go the extra mile to provide an excellent service with minimal fuss.”

Nick Marsh, Challenge Tour professional golfer

“I was delighted by how efficiently Sema Lease dealt with my enquiry. The staff were all so friendly and helpful.  I now have a new car,  with everything covered by one simple monthly payment – wonderful!”

Kevin SPC Printers Ltd

Great customer service from start to finish. Each step of the process was well communicated with SEMA getting their hands on what has turned out to be a very in demand model. 10/10

Mr Jones – Hampshire

From the minute I first called Sema until the delivery of the vehicle, I was dealt with professionally and kept informed as to how my application and vehicle delivery was progressing.


Mr B from Carnforth

News & Events

Car Leasing Poem!

What’s the catch? “What’s the Catch?” I hear them say, “I’ve never thought of leasi...
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Long Lease Now, PAY later– by Tom Ames-Waller

The potential impact of a No-deal or even a Deal Brexit has plunged the car market into uncertain...
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Sema Lease Golf Day 2019

Another great turn out to the Sema Lease golf day, which was once again held at Belton Woods reso...
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Sema Lease Sponsor record year at Camphire International FEI Nations CUP

Sema Lease were once again title sponsors of the Sema Lease Camphire International horse trials &...
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Will Harvey & Tom Ames-Waller of Sema Lease UK completed the Norwich 10k on Sunday 21st July!...
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Sema Lease Camphire International Horse Trials launched

Celebrating its 10th anniversary, the Sema Lease Camphire International Horse Trials and Country ...
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Two members of Sema Lease UK LTD will be lacing up their trainers to run the famous Norwich 10k o...
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Houghton International Vehicle Sponsorship

‘Sema Lease UK LTD are proud to be named as Houghton International Vehicle Sponsorship and Asso...
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Sema Lease Ireland announce new sponsorship – Sam Watson

Sema Lease Ireland have pleasure in announcing the sponsorship of top equestrian event rider ...
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Semalease Camphire International Horse Trials a huge success!

This years edition of the Camphire International horse trials saw Sema Lease partner as the title...
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Camphire International Horse Trials & Country Fair Launched

The 2018 Camphire International Horse Trials and Country Fair that takes place on the histori...
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SemaLease Golf Day!

A great day was had by all who attended this years annual golf day at Belton Woods Hotel and golf...
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Semalease renews partnership with The Suffolk Golf Course

Semalease is happy to renew the sponsorship of the Par 3 17th Hole at The Suffolk for 2018/19. ...
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Proud to be named Sponsor

Semalease UK LTD & Semalease Ireland LTD are proud to be named sponsor of the Camphire Intern...
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Semalease Golf Day 2018

Semalease Golf Day 2018 – Will be held at Belton Woods Resort on the 28th June 2018. (Fully Bo...
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Sema Lease continue winning partnership with Nick Marsh

Read more about the partnership at MB Partners - link below http://www.markblundellpartners.co...
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Worldwide Harmonised Light Vehicle Test Procedure

Worldwide Harmonised Light Vehicle Test Procedure (WLTP) Please click on the below link to fin...
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